Confident Communication Tips: The Starbucks Effect

negative anticipation starbucks effect Aug 26, 2021

Have you ever experienced the Starbucks Effect?I know what you're thinking. What in the world is the Starbucks effect? Have you ever been to a Starbucks or any coffee shop or any restaurant and were not able to order the coffee that you want or give your name? If you have then you've experienced the starbucks effect. We're going to talk about this effect, how it has impacted you, how it continues to impact you and what you can do about it.

What is the Starbucks Effect exactly and how does it impact you? 

Well if you've had the experience of going into a Starbucks and you know that you want the mocha grande or whatever it is, but you've had trouble ordering the coffee. You anticipated not being able to say that word, or maybe you're able to order the coffee, but you know they're going to ask you your name and I'm not going to be able to give them my name. This happens really in any situation where you know you have to speak, under even minimal pressure, and you get anxious. You've created what we call the Starbucks Effect. 


It is whenever you think about speaking and you start to feel a bit anxious. Why are you anxious? Because of your previous experiences in Starbucks. You start thinking, I don't think I'll be able to say, Mocha Grande, or I know that I have to give my name but I don't think I’ll be able to say it so you experience this effect feeling anxious anticipating the worst, just by thinking about going to a restaurant or coffee shop.  


Solving the Starbucks Effect 

To understand the Starbucks Effect and solve it, look to the anticipation. The word anticipate is neutral right? We can positively anticipate, we can look forward to something happening in a positive way or we can negatively anticipate something or worry about it.  We can dread it, start to feel anxious about it, but anticipate itself is neutral so the anticipation effect says that you have a situation in which you're going to be speaking you're going to be saying something.


When you solve the Starbucks Effect you are also helping in high stress situations. Think about a presentation, talking to friends or family, giving an update in a meeting introducing yourself whatever it is you're going to be speaking. You can either anticipate the worst,  you say oh if I have to say this word I anticipate that i'm going to have trouble why because i had trouble, OR you can anticipate the best! 


I have a little acronym that I’m using, you get mad at anticipation. Want to learn more? Try self study or 1:1 coaching. You will not regret it. We offer exercises for the Starbucks Effect and more. 

Pro90d is a holistic speech system, proven scientifically, that works as we address both your speaking style the way that you speak and we address the mindset. 

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